Collectible Toy Series

While employed as a Managing Editor at Eaglemoss, I worked with a small team to develop a new line of collectible toy products for their spin-off company, Mini Mix. 

The result was a successful national launch of collectible toys for Sony Playstation's Sackboy, which sold over 100,000 units.

We also developed three series of Dead Headz – gory squeezy heads, which retailed in major supermarkets; a functional jewellery range for Dora the Explorer; pair-up friendship toys for Angel Cat Sugar; and scented toys for Strawberry Shortcake

Other developments included the new brands Sneaker Freaks, which were collectible classic trainers, and Street Dogz – dog tags featuring the work of famous graffiti artists.

Client: Mini Mix Online
Role: Product Development, Content Development